You’ve been surviving so long you stopped asking yourself what you want.
I help women get honest about what’s been standing between them and the things they keep saying they want, and then we move toward it together.
Book First Light — $150The women I work with, on the work itself.
★★★★★“Amanda is so incredible as a coach. She really can see through all your blind spots like an X-ray, but that’s not even the best part. It’s the way she lets you arrive at the new reckoning and insights is what’s incredible! I left with so many “Ahaa!” moments after the session. If you feel you need more clarity, she’s the one you go to.”
Sarab M, Mumbai
★★★★★“Before coaching, I didn't have the confidence to stand up for myself. Working with Amanda helped me look inward and truly see who I am. I no longer feel like an imposter. Coaching with Amanda gave me confidence, clarity, and the strength to advocate for myself — something I never had before.”
Liz, Chicago
★★★★★“Amanda helped me break through lifelong blocks by showing me how unrecognized, minimized trauma had shaped my life. But insight alone wasn’t enough—she guided me to take action and start building the life I actually want. That shift—from understanding to doing—was freeing. Now I’m moving forward with more clarity, joy, and excitement every day. I can’t thank her enough.”
Dee, Seattle
★★★★★“Before coaching I felt lost and angry at myself often. I was dealing with feeling behind and like a failure. With Amanda's help I was able to allow myself to grow slowly and respect myself again. I stopped putting pressure on myself and started enjoying the little moments in life again.”
Karolina, Seoul
You know something’s stopping you. Let’s find out what.
Being the one everyone relies on.
Overthinking every decision until it’s too late.
Needing to earn your rest, your love, your enoughness.
Reaching your goals and feeling nothing when you do.
Knowing your childhood shaped more than you’ve let yourself look at.
First Light is a single, 60-minute session. You bring the goal, the project, or the decision you haven’t been able to make a move on. We go into it together and name the fear or the pattern that’s been holding you back.
You leave with:
- Light shed on that thing that’s kept you from taking action
- A clear next step to move toward it
- More insight into who you are and what you want
60 minutes
$150
You already know something isn’t working.
You’ve known for a while.
The question is what you’re going to do with that.
Choose where to begin.
First Light
A single 1-on-1 session to face the fear — or whatever it is — that’s getting in the way of your goals and projects. You leave with clarity on what’s in the way and one clear next step.
60 minutes
$150
Book First LightDiscovery Call
A free 15-minute conversation — where you are, what you want, and whether working together makes sense.
Free
Book a free callThe Shift Workbook
A free, self-guided check-in across 7 areas of your life. See what’s working, what’s not, and where to look first.
Free
Start the workbookTwo free ways to start
Come do this with us.
Once a month, I open an online live group session with a room of women doing the honest work, out loud, together. Spots are limited and they go fast, so the list is how you hear first. In between, I write letters about fear, family, and becoming who you actually are. Join us!
My mom and I were separated for the first 16 years of my life.
My dad wasn’t around after I was 10, either. So I grew up without either of them, which means I was a little girl with no emotional safety net and no one consistently reflecting me back to myself in the ways parents do.
I learned how to rely on myself early. How to keep going and how to figure things out without asking for much from anyone. For a long time, that worked. It made me hyper-independent, incredibly capable, and driven.
I spent 15 years in corporate building a career as a photographer and photo editor, working with publications like Vogue, GQ, New York Magazine, and Bloomberg Businessweek. Along the way I created Loyal Nana, a lifestyle platform featuring conversations with women like Sonia Sotomayor and Megan Thee Stallion about identity and reinvention. From the outside, my life looked solid. But internally, something always felt a little empty. Like nothing was enough. I was achieving things, but never actually landing in them. Instead I always moved onto the next thing before I could really celebrate or process the last thing.
Eventually I realized the same patterns that helped me survive were the ones keeping me from feeling at home and at ease in my own life. So I decided to step away from this lifestyle that looked so good on paper and started doing the deeper work — not just changing what I was doing, but by working to understand how I had been operating and why. That work completely changed the way I see myself. The way I make decisions. The way I live.
Now I’m a transformational coach and a storyteller who doesn’t believe in fixing people, but in helping them understand themselves well enough to stop living on autopilot and start creating the lives that feel true to them.
Watch my story
You have so much. Why doesn’t it feel like enough?
What you’re feeling isn’t ingratitude. It’s not a personal flaw. It’s a pattern older than your career — and it started before you had any say in it. When you grew up with a parent who wasn’t safe, or wasn’t there, or was complicated in the way that doesn’t have a clean name, you learned to rely on yourself. To achieve. To need less from anyone. To keep moving. That made you formidable.
That pattern built you. It’s still building — in the areas where it works. And quietly, it’s the thing that stands between you and the life that would actually feel like yours.
You don’t need to tear down what you’ve built. You need to acknowledge what made you who you are — and decide to go deeper than the self that built it.
Book First Light — $150If something in you recognized itself on this page, that recognition is the beginning of something. First Light is where we take the next step — together.
Book First Light — $150Is this therapy?
No. Therapy treats mental illness and works with clinical diagnoses. Coaching works with functional adults who want to change their relationship with their past and their present. I draw on psychoanalytic ideas because they’re the most honest framework for the work my clients are doing — but we’re building forward, not diagnosing backward.
Is this a quick fix?
No. Patterns that took decades to form don’t dissolve in a weekend. Real change takes committed work — you’ll see shifts sooner than you expect, but the arc takes time.
How do I know if this is for me?
The free 15-minute discovery call is built exactly for this. We talk about where you are, where you want to go, and whether working together is the right fit — if any. No pressure, no pitch.
I’ve always figured things out on my own. Why would I need this?
Because figuring things out on your own is exactly what got you here — and also exactly what’s making it hard to see what’s in the way. The things we can’t see aren’t hidden by accident. They’re the ones we learned, early, not to look at. That’s not a character flaw. It’s what you adapted to. The work is seeing it clearly enough to do something different.